When Activision just discounted the free Battle Royale mode called Blackout of Black Ops 4, many gamers were preparing to "try the skill" with this game.
Blackout - Battle Royale mode of Call of Duty: Black Ops 4 has yet to achieve great success. "Winner Winner Chicken Dinner" is still floating like alcohol, Fortnite dances still rage on social networks (though many people express frustration when they see them), and Blackout's "Leave None Standing" Who knows. The reason that Blackout has not been successful is quite a lot, and was analyzed here by another friend Jarvis.
Activision's top executives know these reasons, and perhaps after a few months of deliberation, the publisher takes new steps to fix the problem. Is the game too expensive for PUBG? Activision has just asked Treyarch to cut off the Blackout play and multiplayer modes and sell the package for $ 40, nearly the same price as PUBG in the world. Of course, this price is still twice as much as the price that Vietnamese gamers enjoy when buying PUBG on Steam, but somehow, Black Ops 4 and Blackout are only sold on Battle.net and the platform does not support Vietnamese money.
The fact that the game is sold for $ 40 is probably not enough to help it compete with Fortnite for free, so Activision has another move: give Blackout a free trial for a week, from January 17 24/1 with the hope of seducing the favorite game player Blackout and spending money on games. This is an understandable tactic and can be very effective, because many gamers do not lack money, but are reluctant to test the game because they have to spend 60 USD. In fact, it is possible that soon after the free trial period ends, Activision will launch a strong discount to convince gamers to hesitate to join their teams.
During this trial phase, gamers will experience the entire content of the Blackout mode, but will not have access to normal multiplayer modes like those who buy 40 USD packages. However, Mister thinks that this may be a test step for Treyarch and Activision to see if they should turn Blackout into Free to Play and earn money with "unique" microtransaction moves. If the numbers from this free trial are good enough, it is likely that the game will be converted into a free game this year.
Activision will be released at the same time with the update 1.11. According to Moer, turning Blackout into an independent game for $ 40 (and possibly becoming a free game later) will be useful for gamers who have already bought the game before. This is the most attractive game mode in Black Ops 4, and can keep the game server long-lived if there are enough players. I feel the game has no shortage of players at this time, because finding matches takes only a few seconds and enough 80 players within a minute, but the more crowded the more fun, right?
But that is a long-term affair, the first benefit that we see immediately is that the old players will have more ... target beer in the matches (except for cheaters). The end of the match with about 30 networks will not be rare in this free 1 week period. The difference between gamers and free gamers can also be done in the same way as Valve did when switching CS: GO to free, or other compensation measures depending on Activision's kindness.
When looking back in the middle of last year, Black Ops 3 saw a sharp increase in the number of players when it was free for PlayStation Plus gamers, and Blackout could also receive the same thing when discounting now and exempted. Future charges. With this number of new players, many will have someone hooked to buy Activision's microtransaction items. This amount will contribute to Black Ops 4's sales - albeit very high but still not as Activision's expectations - and for Treyarch motivation to continue updating its game.
Of course the discount game (and free if any) will lead to concerns that hack and cheat participate in the game. But to be fair, no online game can escape hacking, cheat, especially shooting games that have a lot of antagonism - Black Ops 4 itself is having a lot of money despite being sold at a price. 60 USD. Developers often can only constantly update games against new fraud measures, but cannot predict what kind of hacks will be used in the future. ESEA, an anti-cheat software that directly interferes with gamers' machines in an extremely harsh way may be able to proactively prevent new cheat types, but he believes that no one wants to have such a software in My machine.
In short, separating Blackout into a $ 30 game is beneficial for both gamers and Treyarch and Activision. The game will receive more rookies, contribute more to Activision's revenue and thus help the game with anti-hack, cheat and new content updates in the future.
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Activision's top executives know these reasons, and perhaps after a few months of deliberation, the publisher takes new steps to fix the problem. Is the game too expensive for PUBG? Activision has just asked Treyarch to cut off the Blackout play and multiplayer modes and sell the package for $ 40, nearly the same price as PUBG in the world. Of course, this price is still twice as much as the price that Vietnamese gamers enjoy when buying PUBG on Steam, but somehow, Black Ops 4 and Blackout are only sold on Battle.net and the platform does not support Vietnamese money.
The fact that the game is sold for $ 40 is probably not enough to help it compete with Fortnite for free, so Activision has another move: give Blackout a free trial for a week, from January 17 24/1 with the hope of seducing the favorite game player Blackout and spending money on games. This is an understandable tactic and can be very effective, because many gamers do not lack money, but are reluctant to test the game because they have to spend 60 USD. In fact, it is possible that soon after the free trial period ends, Activision will launch a strong discount to convince gamers to hesitate to join their teams.
During this trial phase, gamers will experience the entire content of the Blackout mode, but will not have access to normal multiplayer modes like those who buy 40 USD packages. However, Mister thinks that this may be a test step for Treyarch and Activision to see if they should turn Blackout into Free to Play and earn money with "unique" microtransaction moves. If the numbers from this free trial are good enough, it is likely that the game will be converted into a free game this year.
Activision will be released at the same time with the update 1.11. According to Moer, turning Blackout into an independent game for $ 40 (and possibly becoming a free game later) will be useful for gamers who have already bought the game before. This is the most attractive game mode in Black Ops 4, and can keep the game server long-lived if there are enough players. I feel the game has no shortage of players at this time, because finding matches takes only a few seconds and enough 80 players within a minute, but the more crowded the more fun, right?
But that is a long-term affair, the first benefit that we see immediately is that the old players will have more ... target beer in the matches (except for cheaters). The end of the match with about 30 networks will not be rare in this free 1 week period. The difference between gamers and free gamers can also be done in the same way as Valve did when switching CS: GO to free, or other compensation measures depending on Activision's kindness.
When looking back in the middle of last year, Black Ops 3 saw a sharp increase in the number of players when it was free for PlayStation Plus gamers, and Blackout could also receive the same thing when discounting now and exempted. Future charges. With this number of new players, many will have someone hooked to buy Activision's microtransaction items. This amount will contribute to Black Ops 4's sales - albeit very high but still not as Activision's expectations - and for Treyarch motivation to continue updating its game.
Of course the discount game (and free if any) will lead to concerns that hack and cheat participate in the game. But to be fair, no online game can escape hacking, cheat, especially shooting games that have a lot of antagonism - Black Ops 4 itself is having a lot of money despite being sold at a price. 60 USD. Developers often can only constantly update games against new fraud measures, but cannot predict what kind of hacks will be used in the future. ESEA, an anti-cheat software that directly interferes with gamers' machines in an extremely harsh way may be able to proactively prevent new cheat types, but he believes that no one wants to have such a software in My machine.
In short, separating Blackout into a $ 30 game is beneficial for both gamers and Treyarch and Activision. The game will receive more rookies, contribute more to Activision's revenue and thus help the game with anti-hack, cheat and new content updates in the future.
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